Complete platform redesign that transformed their user acquisition funnel and increased demo requests by 312%.
Demo Requests
LCP
Lighthouse Score
Organic Traffic
ScaleFlow had built a powerful B2B project management platform, but their marketing site told a different story. With a 1.2% visitor-to-demo conversion rate — well below the 3-5% SaaS benchmark — they were leaving significant revenue on the table. The problems were systemic. Complex messaging that spoke in features rather than outcomes. A visual design that hadn't been updated in three years. Page load times averaging 4.8 seconds on LCP, causing 40% of mobile visitors to bounce before the page fully rendered. And a mobile experience that was essentially broken — forms didn't resize, CTAs were buried, and the demo booking flow required horizontal scrolling. Meanwhile, competitors with inferior products but superior positioning were winning market share. ScaleFlow needed more than a facelift. They needed a complete digital transformation.
We began with a comprehensive UX audit, analyzing over 10,000 user sessions through heatmaps, scroll depth, and funnel analysis. The data revealed critical insights: 73% of visitors never scrolled past the hero, the demo CTA had a 0.8% click rate, and the pricing page had a 91% exit rate. Our strategy centered on three pillars: simplify the value proposition to outcome-based messaging, redesign the conversion funnel with a clear demo CTA path on every page, and rebuild the technical foundation for sub-second load times. We created dedicated use-case landing pages for each target segment — eliminating the one-size-fits-all approach that was diluting their message.
We rebuilt the entire platform on Next.js with TypeScript, implementing server-side rendering for instant page loads and edge caching through Vercel. The new design system used a component-based architecture that ensured consistency across 25+ pages.
We A/B tested three hero variants over two weeks, ultimately landing on an outcome-focused headline with an embedded product demo video. The pricing page was redesigned with interactive comparison tables and integrated social proof. A custom demo booking flow was built with progressive form fields, reducing friction from 8 fields to 3 for initial capture.
Sanity CMS was integrated for content management, giving the marketing team autonomy to publish case studies and update messaging without developer involvement. GA4 was configured with custom events tracking every micro-conversion across the funnel.
"VibeFrameStudioIN didn't just redesign our website — they fundamentally transformed how we acquire customers. The results speak for themselves."
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