Full growth stack implementation driving 2.5x revenue growth in 90 days with a 4x improvement in ROAS.
Revenue Growth
ROAS
Funnel Drop-off
CAC Reduction
LaunchPad had built a promising two-sided marketplace connecting freelancers with businesses, but their growth was strangled by poor marketing infrastructure. They were spending $15,000/month on advertising with a dismal 1.2x ROAS — barely breaking even. The root cause wasn't the ads. It was everything behind them. No conversion tracking infrastructure meant they couldn't distinguish a $10 signup from a $10,000 client. A leaky funnel showed 94% drop-off from ad click to completed registration. No attribution modeling meant they couldn't tell which channels or campaigns were actually driving value. Every marketing decision was based on guesswork. They were flying blind, and it was burning cash.
We implemented a three-phase approach: instrument, analyze, and optimize. Phase one focused on building a complete analytics infrastructure — event tracking, conversion attribution, and automated reporting. Phase two used this data to identify and plug funnel leaks. Phase three launched an iterative optimization program. The key insight from our initial data analysis: 70% of their ad spend was going to campaigns targeting bottom-funnel keywords, but their landing pages were designed for top-funnel awareness. This mismatch was the primary driver of their 94% drop-off rate. We designed a segmented landing page strategy — matching ad intent to page experience — and built an A/B testing program to continuously refine performance.
We implemented GA4 with enhanced ecommerce tracking, custom event taxonomy for 40+ user actions, and server-side tagging through GTM for accurate attribution. A custom data pipeline was built to connect ad platform data with backend conversion events.
Twelve landing page variants were created — four for each of their three primary audience segments. Each variant was tested with statistically significant traffic allocations. The winning variants saw 3x improvement in conversion rates.
Ad campaigns were restructured with proper audience segmentation, creative testing frameworks, and automated bidding optimization. Retargeting architectures were built to recover abandoned registrations. Weekly automated reports were configured to track every metric that mattered.
"They turned our marketing from a cost center into a growth engine. For the first time, we actually understand what's driving revenue."
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